Google today announced that they are looking to make changes in the way how the results are displayed in google search.

Google has made two changes in their results -

1. Offering refined related results at the bottom and at the top - Google often shows related terms in which the user may be interested in at the bottom and at the top. As an example, if you search for web proxies, google may show you myspace proxies, youtube proxies, facebook proxies link at the top as they are related queries.

2. Longer Description snippets - Now google will be showing much longer snippets of description (though not always) if they feel like showing longer snippets will help the user. The new description can go upto four lines as seen in the image.

Now the first change is fine but second change may give rise to some interesting possibilities. I feels with longer description, people may not click on 4th, 5th and beyond results. Normally what people do, they click on first four or five links, open them in tab and then browse each of the pages. If google gives too long description, most likely people will read it and this takes out the action of opening lot of tabs in one go, which can result in less traffic for sites at the bottom of first page and second page of google results.

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