Diggbar, Webmasters and SEO
Diggbar is creating lot of ruckus among webmaster community as its eating away their page views and people accusing digg of using its power and making money on their content, which to an extent right and to an extent wrong.
Digg has all right to use which ever way they show the submitter urls and to an extent, with diggbar it has certainly increased digg’s usability though being a posterboy of social crowd sourcing you expect them to go for opt in rather then for opt out. Digg do provide feature of disabling your diggbar and change how the news items are seen, but for that you need to go to your user settings and chose how you want it to be.
As far as webmasters are concerned, they are the once making lot of noise for 2 reasons, first of all digg was a great way to get dofollow links but now webmasters can’t get it and secondly, the digg users won’t be coming to their site but instead will be seeing their sites in digg itself, which means many tracking programs won’t be reporting those page views. Though all the CPC and CPM ads will be working fine, so I don’t think this will affect the earnings of the site.
Digg was a great source of traffic and links for webmasters and was an integral part of SEO strategy for many of them as most of seo link baits used to start from Digg. Now it is hard to say how effect this diggbar make on SEO techniques as people won’t be getting links from digg, so probably they won’t be even submitting to digg (not sure digg even cares about it though less submission means less traffic from search engines) so it kind of equals out, with diggbar, it’s page views will increase many folds but it may see less number of submissions.
I also think its a good time for someone to push another digg like clone which can attract the people who looking for another place to hang out.
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1Shyam Sundar Das on Apr 9, 2009 :
Hi, good article and DIGG certainly can’t steal poor webmasters page views and earnings
2TJ Kelly on Apr 10, 2009 :
Hey, not a bad article. I think some of your points may be a bit inaccurate, though. I wrote an article similar to this one a few days ago, and since learned that I was wrong on almost every point I made.
John Quinn, Digg’s VP of Engineering posted to Digg’s blog today, explaining how the DiggBar actually doesn’t hurt SEO and pageviews, etc.
I was relieved to hear it, but I little annoyed that I had to update my post. I wrote more today about the DiggBar and its effects on SEO: http://www.tjkwebdesign.com/2009/04/diggbar-not-seo-killer/ Check it out!
tjk