Today Google adsense cleared the doubt many were wondering about that why the url of google adsense got changed from pageads.googlesyndication.com to doubleclick.net for most of the ads

As per the blog post, google has clarified this and have said that -

This change in the URL where the ads are served from is due to the DoubleClick ad serving cookie that we launched on the Google content network last year. Since this cookie is on the doubleclick.net domain, we’ve had to update our URLs to point to doubleclick.net, as well as to give you the associated benefits such as frequency capping and improved attribution.

However, this is only an infrastructure change — there haven’t been any changes to the ads themselves. The ads you see are still coming from AdWords advertisers or third-party advertisers, just as they were before, and it’s not the case that you’re now receiving ‘DoubleClick ads’ instead of ‘Google ads’.

so effectively everything is same, its just that because the cookies were getting served from doubeclick platform and for proper tracking, Google has kept the system just like it instead of moving everything to google platform.

Google has also clarified that ads getting served from doubleclick do not make any difference whatsoever in revenue or type of ads served. People who are using ad code which is very old need not to worry either as it won’t make any difference to them too.

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