ICICI offering TV Banking

ICICI Bank, the largest private sector bank of India, recently launched a ground-breaking interactive banking service called ICICIACTIVE. The pioneering ICICI TV Banking service will allow the subscribers of Dish TV to gain access to information about different products and services of ICICI bank from the comfort of their own home.

There are approximately 4 million users of Dish TV across the country, and the number is expected to grow further. With the innovative ICICI TV Banking service, the second largest bank of India will get a chance to do two things; first, expand its customer base, and second, provide latest information to its customers 24 hours a day, 7 days a week and 365 days a year.

According to Mr. Maninder Juneja, the Head of Retail Liabilities in ICICI Bank,”At ICICI Bank, we spare no efforts to make banking easy, simple and straightforward. The revolutionary ICICI TV Banking service allows us to bring banking to the masses. With readily available bank details, people can effortlessly plan their financial needs right in their living room.”

From updates about new services on offer to information about various types of savings accounts, loans, credit cards, insurance policies and bank branches and ATMs, ICICI TV Banking service provides these and much more, and that too at the push of a button of the remote control.

Mr. Salil Kapoor, Chief Operating Officer of Dish TV states, “The ICICI TV Banking service has provided a new level of engagement to TV viewers. All in all, this free of charge service will not only revolutionize that banking world, but will also make it more customer-oriented and user-friendly.”

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