I remember back in 2007, going to Reliance Fresh to get weekly items and though the food items were not that cheap, it was good experience nonetheless. So reliance fresh which were scheduled to be in thousands, the aggressive plans were cut down due to not very favorable response in smaller cities and due to global slow down. here is a quick look at reliance fresh after 4 years

Here is some more info about reliance fresh (copy/pasted)

A subsidiary of Reliance Industries of India that is headed by Mukesh Ambani, Reliance Fresh is primarily a supermarket that strives to provide all the essential household commodities under one roof. In addition to fresh fruits and vegetables, the store also sells staple food items, diary products, packaged food products, baby products, electrical goods, and the like.

The size of a typical Reliance Fresh store varies between 3,000 and 4,000 square feet, and it can easily cater to an area of 2 to 3 Kms in its vicinity. In the present day, there are 560 outlets of Reliance Fresh across the country, and in the next 4 to 5 years the company plans to invest Rs. 25,000 crores in this venture.

The chief objective of Reliance Fresh stores is to provide customers first-rate household products at affordable rates. At the same time, the company spares no effort to safeguard the interest of the farmers and manufacturers. The producers get a chance to sell their products directly to the merchandiser, and that too at the best price. Thus, it is a win-win situation for all, the merchandiser, producer and consumer.

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